The Saginaw Spirit, a team in the Ontario Hockey League (OHL) partnered with 7-Eleven licensee, Garb-Ko Inc., operator of more than 100 7-Eleven convenience stores, to launch a new promotion for the upcoming 2007-2008 hockey season..

"We have had a great relationship with 7-Eleven since the first year of the Spirit project," Spirit vice president of sales and marketing, Brian Prout, told the site. "This new promotion only strengthens our relationship and will drive traffic to both businesses. This is just one more exciting opportunity for our fans."

As part of the promotion, when fans bring a 32-ounce or larger Big Gulp, Slurpee or coffee cup into the team’s Spirit Store or The Dow Event Center, they will receive an upper level Spirit ticket for $7.11, the Web site reported. The promotion will run from Sept. 19 to Dec. 15, with one discounted ticket per cup and no limits.

"7-Eleven is looking forward to another big year associated with the Spirit. We've put together a great program with the Show your Cup and Save," Larry Hauck, director of marketing for Garb-Ko Inc., told the Web site. "Being able to present your cup at the Spirit office for a special $7.11 priced ticket is a great value for Spirit fans."

In addition to the promotion, 7-Eleven is again sponsoring the team's start time of 7:11 p.m. for weekday and Saturday home games. Also returning this year is the 7-Eleven Free Slurpee Promotion, where in the case of the total score of a Spirit home hockey game equals seven or 11, every fan in attendance wins a free Slurpee.